Post by account_disabled on Jan 23, 2024 22:53:07 GMT -5
As you can see, hackers have somehow gained access to a selection of verified Facebook accounts, which they are now using to promote specific Facebook scams, posing as official Meta providers. Which they certainly aren't. A quick rule of thumb – if the URLs referring you are not 'facebook.com', 'fb.com', 'meta.com' or similar, they are not affiliated with Meta or its platforms and should absolutely be is avoided. So how does this happen? How can fraudsters gain access to verified sites and then get approved for ads on Meta apps? While we don't know for sure, an initial assumption – that these fraudsters were simply paying for verification via the new Meta Verified program – appears to be incorrect for this new wave of fakes.
According to Mashable , which investigated the influx of ad fraudsters on Facebook, Job Function Email Database most of these Pages belong to established verified accounts that have had their names changed in the past week. However, the arrival of Meta Verified , which allows anyone to get a blue tick on Facebook and IG, widens the risk profile in this regard, which could see more of these types of scams occur more frequently and trick users. who do not suspect. The solution is actually something Twitter has implemented, with the Twitter verification token now disappearing from accounts when you change your name or profile picture.
Twitter had to implement stricter anti-impersonation measures after a flood of fraudsters flocked to the app after the first release of Twitter Blue, which enabled anyone to buy a blue token and pretend to be an official account. It seems that, perhaps, the very implementation of this measure may have awakened cheaters to the potential of this in other applications, which are already seeing Meta face a new problem. However, Meta's systems need to be more robust in this regard, especially in terms of ad serving, and it's not a huge endorsement of its defensive capacity that this is happening now. Perhaps, in Meta's bid to increase ad revenue, it is approving more ads or relying more on AI to detect fraud. However, users should be careful.
According to Mashable , which investigated the influx of ad fraudsters on Facebook, Job Function Email Database most of these Pages belong to established verified accounts that have had their names changed in the past week. However, the arrival of Meta Verified , which allows anyone to get a blue tick on Facebook and IG, widens the risk profile in this regard, which could see more of these types of scams occur more frequently and trick users. who do not suspect. The solution is actually something Twitter has implemented, with the Twitter verification token now disappearing from accounts when you change your name or profile picture.
Twitter had to implement stricter anti-impersonation measures after a flood of fraudsters flocked to the app after the first release of Twitter Blue, which enabled anyone to buy a blue token and pretend to be an official account. It seems that, perhaps, the very implementation of this measure may have awakened cheaters to the potential of this in other applications, which are already seeing Meta face a new problem. However, Meta's systems need to be more robust in this regard, especially in terms of ad serving, and it's not a huge endorsement of its defensive capacity that this is happening now. Perhaps, in Meta's bid to increase ad revenue, it is approving more ads or relying more on AI to detect fraud. However, users should be careful.